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North and East Herts Councils launch video campaign to promote paper recycling

Cartoon notebook character standing in a living room

There is a new member of the recycling team! Paige features in a new video campaign to promote paper recycling which has been launched by North Herts and East Herts Council’s Shared Waste Service to highlight the important impact residents can have by separating out paper from their recycling.

In the video Paige walks viewers through the journey of sorted paper from when we collect it from people’s homes to its delivery to our transfer station in Buntingford, and then onward to be recycled into newsprint and other new paper products. This is not only beneficial for the environment, but it also helps to keep the costs of running services down as separate paper has a much higher resale value than if placed in the mixed recycling bin.

Councillor Amy Allen, Executive Member for Waste and Recycling at North Herts Council, expressed enthusiasm for the video campaign, stating, "Our video seeks to empower residents with the knowledge that their small act of sorting paper separately can be really beneficial, and don’t forget buying any products you need made from recycled paper is all part of this process. If you haven’t already, try switching to toilet paper or greetings card made from recycled paper.”

Cllr Tom Tyson, North Herts Council's Deputy Executive Member for Recycling & Waste, added “By ensuring the paper doesn’t get contaminated, residents not only do their bit for the environment, but also help us generate more money to help fund essential council services."

The video is available to watch on our YouTube channel.

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